Dutch design · €499

A Dutch watch from Leeuwarden.

Wizer 01 is a €499 automatic watch conceived, designed and developed in Leeuwarden. We are clear about what we do ourselves and which elements are still being developed.

Prototype dial by Dutch watch brand Wizer
The prototype dial during development

What we design here.

A Dutch watch does not need to pretend that every component is manufactured within the country's borders. For Wizer, Dutch means that the brand, design and development originate here. Its direction is set in Leeuwarden: from the first sketches and colour distribution to the way the case, bracelet and dial come together.

We remain transparent about that. The current model is a prototype and its execution may change during development. We will publish final specifications when they are truly established.

Independently developed.

Wizer is not part of a fashion house or watch group. Design decisions are made in Leeuwarden and judged on the physical prototype.

Origin is not a label: this is where dial, case, bracelet and visual direction meet. Specialist components come from external makers; final provenance and specifications will be published once confirmed.

The first edition is privately allocated. Registration is non-binding and early entries receive no priority.